[ba hoe] ...an expression of affirmative excitement and joy, usually as a reply to good news. Can also be used as greeting.
This definition from the urban dictionary perfectly expresses the overarching theme of this year’s installation.
Through digital printing the clothing industry is revolutionized. Everybody is able to upload their preferred pattern or colour scheme in the end resulting in a fully customized and eco-friendly piece of clothing…
The space will be filled with a colourful exhibit. Many meters of digitally printed eco-fabrics - showing the principles of the production process past and present in an abstract manner - will be draped on special designed display frames and showroom furniture. Throughout the installation concept economical and environment-friendly material use had the highest attention.
More background info at https://www.bahoe.nl/ - running up to and after DDW18 this site will be regularly updated.
Of German origin; Ulrike Jurklies first finished an apprenticeship in furniture making before studying industrial design in Munich. During her studies and after her graduation she worked in Hong Kong. Here she decided to start her own brand and founded the label mo man tai in 2000. In 2004 she moved to the Netherlands where the company is now located.