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SOFTWEAR

All week at Blok 63-S | Strijp-S By Google & Lidewij Edelkoort in samenwerking met Kiki van Eijk

Kazerne - Home of Design - is located downtown in Eindhoven. The hotspot where the worlds of wine, dine, design, art and technology come together. With over 1.000 sqm of recent work by leading designers.

Drop by for an espresso, delicious food, refreshing drinks and to discover the work of both leading and promising design talent. During Dutch Design Week 2018 we are proud to exhibitthe installation SOFTWEAR by Lidewij Edelkoort andKiki van Eijk for Google.

Already in 1998, trend forecaster Lidewij Edelkoort foresaw how technology would be blending into our day-to-day life. Now, 20 years later, she revisits her concept with the presentation of SOFTWEAR, an installation that demonstrates how new hardware products by Google seamlessly integrate into our daily lives, instead of disturbing them. Kiki van Eijk designed a series of tapestries that ‘weave’ into the SOFTWEAR story, starting with collages created with the same textiles that were used by Google in their new products. SOFTWEAR's integration of textiles, tactility and wellness calls for a discussion about the future of technology, big data and its integration in our lives. The installation made its debut at the Salone del Mobile in Milan last April and is now on show in the Netherlands for the first time.

SOFTWEAR: a breakfast talk/ Q&A by Lidewij Edelkoort and Kiki van Eijk at Kazerne

How can hardware become a part of the home? In a talk on Friday October 26, Lidewij Edelkoort & Kiki van Eijk reflect on the installation they created for Google, and discuss the future of technology and its integration in our lives.

Talk starts at 10 am. Admission fee is 5,- including coffee, tea and croissants, buy your ticket athttps://bit.ly/2NLCcga (The DDW passe-partout is NOT VALID for this talk)

Li Edelkoort

Lidewij Edelkoort is authority on design, interiors and lifestyle and arguably the world’s most famous trend forecaster. She is an intuitive thinker who travels the globe studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, electronics, cars, cosmetics, retail and food. Edelkoort is the founder of Studio Edelkoort and Trend Union, with offices in New York, Paris and Tokyo. Her cultural roles extend into education, curating, and humanitarianism. She is Dean of Hybrid Design Studies at Parsons in New York where she has established a Masters in Textiles (2018) and New York Textile Month (each September since 2016). Edelkoort’s provocative Anti_Fashion Manifesto has engaged the fashion industry since it was released (2014). TIME listed Edelkoort as one of the world’s 25 Most Influential People in Fashion and she was named among the 40 Most Influential People in Design by Icon (2003). Interior Design recently inducted her into the Hall of Fame (2017).

Kiki van Eijk

Kiki van Eijk is a designer renowned for creating furniture, objects and textiles. Her work is recognisable by its playful narrative spirit and a connection to craft techniques. A graduate of Design Academy Eindhoven (2000), van Eijk represents a new generation of Dutch designers. Her work is included in museums, galleries and private collections worldwide.
She has designed products, materials and commercial projects for companies such as Moooi, Nodus, Forbo, Saint-Louis, Bisazza and Hermès.