This year, Vij5 explores the boundaries of crowdfunding by inviting the community to influence one of the most essential choices in a design process; choosing colour.
The experiment is centered around the TwoTowel. A towel and a tea towel intertwined into one product, inspired by two items which are commonly used next to each other.
In a preliminary round, the audience submitted 80 different colour combinations. Five finalists have come from this, which you can now vote for!
In the Vij5 Showroom, the five different colour combinations are translated into five different interior settings. In this way, visitors get a better idea about how each colour combination could fit the Vij5 collection in a different way.
During the Dutch Design Week, visitors of the Vij5 Showroom can directly influence the colour of the end result. You can vote by backing the crowdfunding campaign choosing your favorite combination as preferred reward. The most chosen combination will actually be made!
Besides the crowdfunding campaign, Vij5 also launches three new products that will be presented in the center of the showroom: The Trestle Table and BL28 LED light designed by David Derksen and the Glint Light designed by Susanne de Graef.
Vij5 is also responsible for decorating both the official press lounge and the official business lounge of the Dutch Design Week this year on Strijp S.