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House 4 House

Embassy of Circularity

All week at Blok 63-S | Strijp-S By World Design Event

Exploring circular housing

Our earth is changing, both visibly and invisibly.

We exploit the earth, exhausting it in the process. We need to adopt a different approach to natural resources, using what we extract again and again. Materials should be constantly reused, always in a new form.

The aim is circular solutions, which means using raw materials for longer periods and reusing them more frequently. To accomplish this, we must summon up the full power of design.The path towards a circular society is adventurous. Circularity begins with the sound circular design of products, systems, processes, behaviour, collaborations. Circularity never ends and changes the way we start with a design.

Pioneers are now presenting the first solutions. But we still know very little about what’s possible. Let’s examine what already exists and what we still need to discover.

In this exhibition we celebrate the power of design, which is facilitating our transition to a circular world. The designs featured in this exhibition explore the possibility of 2020 liveable, affordable and circularapartmentbuildingsin the year 2020.What design questions do today’s pioneers encounter? And what challenges face them as they shape our future?In this exhibition, seven themes show the transition to a circular design practice for the typical Dutch apartment. For each of these themes, we will travel from A to B or much further.

This embassy is part of World Design Event, powered by partners: ABN AMRO, DEMEEUW, Dutch Design Foundation, CIRCO, New Horizon and Urban Mining Collective. Curated by Design Innovation Group. Designed by Overtreders-W.

Exploring Circular Housing

The exhibitionExploring Circular Housingin the Embassy of Circularity examines together with approximately 35 exhibitors what it means to design and live in 2020 circularapartmentbuildingsin the year 2020. With this embassy, Dutch Design Week is showcasing the power of circular design.

ABN AMRO Circular E-talks @ DDW

Over the course of five days, designers, organizations and companies will question themselves and one another to find out how this ambition provokes new questions. In a lively series of ABN AMRO ‘E-talks’ on circularity, new speakers will explore the research and design questions as we approach 2020 and beyond.

Babette Porcelijn | Think Big Act Now

Hidden Impact

Consumers have much more impact than they think, precisely in making and transporting the things we buy every day. With this tool, you can calculate quickly and easily your own hidden impact. Fill in your habits and discover how you score compared to the average Dutch person. Then you’ll know exactly which buttons to press to become more sustainable.

Studio Bas Froon

DUDE: circular designed espresso machine

According to the designer, circular design is not about the product but about the never-ending use of the service. In this case, espresso of lasting quality. Choices for materials, lifespan and costs are much simpler when based on use. The result is a design rooted in a sound business case.

BC materials

From excavated soil to loam construction materials

Though a process of urban mining, BC materials converts excavated soil from docklands into circular loam construction materials. Each year, Brussels and Flanders excavate 22.5 million tons of soil. About 75% of it is not polluted, and about 40% of that is used in a non-circular manner for road building or dumped as waste. BC materials converts this soil into local construction products such as loam plaster, loam blocks and rammed-earth walls.

Foto: BC architects & studies + fotograaf Thomas Noceto


BinBang Urban Resource Mine

This circular waste container makes it easy to separate waste on both commercial and private sites. Moreover, the container is made of modular recycled materials and can itself be recycled at the end of its life.

Werkstatt, with Claytec, Chrith Architects & WE adviseurs

Bio-based climate ceiling

A low-tech climate ceiling made of high-tech bio-based materials, with integrated natural ventilation for a healthy and comfortable interior climate. Many existing homes suffer from problems with draughts, moisture, fungus and sound in both their original and renovated condition. A succession of installation engineering solutions often offers no solace. Instead, this design exploits the regulating properties of bio-based materials.

BlueRoof, Jelle Scharff en Bas van der Leeden

From permanent sewage waste to substrate for green roof

Instead of burning waste from the water purification installation (so-called screening), BlueRoof processes this waste into a substrate for green roofs. It thus replaces a lava mined in Eifel that is not sustainable, killing two birds with one stone.

Darling Design


You can use a lamp without creating electronic waste. Illuminated is fully demountable, meaning you can replace every component without having to buy a completely new lamp. You can therefore use the lamp you got from your parents as a five-year-old in a totally different guise when you’re 29 (based on a lifespan of 25 years of light).

De Vorm, Laurens van Wieringen

LJ Serie

The LJ series is a family of four chairs and stools from De Vorm. The series is made of just two materials: recycled metal and PET felt. Not only is the material recyclable, but the design also reduces many traditional production steps to one smart 3D compression technique. Finally, production is carried out to order, and so there is no leftover stock thrown away.



Built in 2006, the Orangerie care institution in Eindhoven was completely dismantled this summer into 815 living units. All units were renovated in the De Meeuw factory – with the building materials reused – and then used to build housing for a community of 250 youths in Amsterdam (‘Stek Oost’, by Stadgenoot housing association), a day care centre in Rosmalen and a school in Nijkerk. Modular construction is circular construction.


Circular and bio-based facade, 3D printed by robot

Collaboration between DEMEEUW and AECTUAL resulted in a 3D-printed facade that is 100% circular (based on recyclate or bio-based material). With 3D printing technology, DEMEEUW can respond flexibly and optimally to the wishes of clients in terms of design and sustainability. |

Denimtex, Bas van der Geest

Jeans on the Wall

Jeans on the Wall transforms fibres from jeans into ‘textile plaster’, a wall and ceiling finish with unique characteristics. Apart from its decorative appearance, the plaster has sound-proofing and insulating properties. The textile plaster can also be dismantled and reused.

Design Innovation Group

Material Passport Circl

To recycle or reuse materials in buildings after dismantling, you first have to know how much material there is, and where it’s located in the building. That’s why we now have the Madaster, a new online platform that stores material passports of buildings. These material passports offer insight into the raw materials used in a project.
This material passport shows a selection of materials from Circl, a circular pavilion in the Zuidas district designed by Architekten Cie. A building constructed according to sustainable and circular principles. Circl is designed to be energy efficient and dismantled to minimize its impact on the planet. Many components of Circl have already enjoyed a previous life. Other natural resources – from the wood of the construction to the aluminium of the facade panels – can be reused in the future. Moreover, Circl is a living laboratory where everybody with good ideas about sustainability and circularity can think freely. | |

Dietwee merk, ontwerp & communicatie

Zero Footprint Campus

Under the title Zero Footprint Campus, twelve artists and scientists spent the year 2016 searching for solutions for sustainable life at the Utrecht Science Park. Not every search leads to the ultimate solution. In this type of research, failure is part of progress.

Christien Meindertsma for Label Breed

Flax Chair

Designer Christien Meindertsma collaborated with Enkev, a specialist in natural fibres, to create pioneering material that combines natural fibres with strong bio-synthetic fibres. A revolutionary material that is heated and pressed to create the Flax Chair.


Govaplast Matrix.008

The picnic table is made in part from post-industrial waste and largely from post-consumer waste. The consumer waste comes from the Netherlands Plastic Heroes collection system. Apart from the black colouring agent (carbon), nothing is added to the material, which means that it can be fully recycled into new products.

Hacking Households: Programming Objects

Leonardo Amico, Thibault Brevet, Coralie Gourguechon, Jesse Howard, Jure Martinec, Nataša Muševič, Tilen Sepič

Product design should learn from software development. Flexible, open, sharing: these are all aspects that benefit production. No more top-down design by manufacturers but designed and produced democratically by open communities.

Het Hof van Cartesius - creative incubator & circular experimental garden

The Hof van Cartesius is a cooperative area development completed in 2017 in the Werkspoor district of Utrecht. The Hof is an experimental laboratory for the circular economy. We experiment in all areas with reusing waste flows. We have grown into a circular laboratory where 90% of the applied materials have been reused. We allow entrepreneurs to complete their own workspace with recycled and green building materials.

House 4 House

Agnieszka Filipowicz, Anna Pierańska, Hannah Wood, Otis Sloan Brittain

House 4 House offers children an opportunity to learn about architecture, sustainable building and circular design with the help of toys made of recycled and Cradle to Cradle certified material. Thanks to the online House 4 House microfinancing platform, the profit made from the toys is invested in housing projects.


Acoustic wall panel

Acoustic panels are made from recycled materials in a wonderfully sleek design. Our panels are unique! The visible layer is our recycled felt, made from discarded work clothes from the Efteling amusement park. The panel is filled with high-quality acoustic felt from Métisse, made from old jeans. We make the form from Ecor sheet material, which is produced from waste flows. The panels are made in our studio, where we help long-term unemployed people back to work. The product is not only sustainable and recycled but also social.


Shopper XL en Tote

The Shopper XL and Tote are practical, strong and, importantly, eye-catching. The bags are made of recycled felt from old army uniforms. The bags are made in a sheltered workshop.

Icopal bv


Reuse of roofing membranes turned out to be uneconomic. That’s why Icocal optimized the system with New Horizon and developed circular roofing membranes. The circular roofing membrane that we call Citumen (a contraction of ‘circular’ and ‘bitumen’) was produced in the Bielso factory of Icopal in Groningen. It is the only bitumen roofing membrane that contains recycled bitumen and is thus unique in its kind.

Inge Sluijs

Plasma Rock

With the new Plasma Gasification technology, waste from disposal sites is converted into energy through gasification. The by-product of this process is the Plasma Rock. By extracting waste from the ground and converting it into a solid material – used to make tiles and other products – Inge Sluijs shows that she views our surroundings and our waste differently.

Low & Bonar

Enkair® : Eco-friendly cushioning layer for recyclable mattresses

This mattress is a conceptual prototype for a children’s bed and is filled with a material called Enkair®. Available in various forms, sizes and degrees of stiffness. In contrast to the usual foam, this filling can be recycled. The same material is used for the seats of wheelchairs and cars.

Martin & Co

The children’s bed you share with the world

Bettje’s roots lie in the reuse of material and natural resources. Bettje is made in the Netherlands and runs on green energy. The birch and bamboo comes from sustainably managed forests, and no varnish or oil was used for the finishing. The parts are modular and can be reused repeatedly.
You rent Bettje as long as necessary, and then return it to the supplier, who each time ensures that Bettje feels as good as new again and ready for use by another child.

Joris Laarman Lab

MX3D Bridge

In 2019, MX3D will complete a 12-metre-long 3D-printed steel bridge over an Amsterdam canal. With help from a consortium of mathematicians and IoT specialists, they developed a smart sensor network to monitor the condition of the bridge. A great example of data-centric engineering.

Photo by Thijs Wolzak

Overtreders W & bureau SLA

People’s Pavilion – 100% borrowed

The People’s Pavilion is made of 100% borrowed materials. From suppliers and producers, and also from residents of Eindhoven. Piles, wooden beams, facade elements, glass roof, plastic packaging: everything was borrowed for nine days and returned to the owners intact after DDW. The plastic facade elements were designed by Overtreders W and bureau SLA, and made of plastic waste, collected partly by local residents. |

Design Studio Planq, Anton & Dennis Teeuw en Joris Kortenhorst

Unusual Chair & Ubu Chair

With a seat made of recycled costumes from ABN AMRO and bio-based binders, the Unusual Chair is an ‘unusual’ solution and source of inspiration for today’s waste problems. The Ubu Chair features a seat made of pairs of old jeans. |

Marleen Kaptein for Label Breed

Recycled Carbon Chair

Marleen Kaptein worked with the Netherlands Aerospace Centre (NLR) on the Recycled Carbon Chair. The frame of the chair is made from recycled carbon cuttings from the electric car and aviation industry. A machine prints just the thin seat and backrest of the chair, making it 95% recycled.

Simone Post for Label Breed

Vlisco Recycled

Vlisco exports high-end carpets to Africa. The misprints are seen as waste. Simone Post turns this ‘waste’ into new carpets, thus creating a strong new line. With endless colour combinations, the recycled carpets are unique

Smart circulair products en smart crusher bv

Freement, circular cement for better building

Extracting sand and gravel for concrete severely damages the environment, and 9% of all carbon dioxide emissions in the world come from the production of cement used in concrete. Normally speaking, old concrete is broken into small pieces and buried underground. Smart circular products and smart crusher developed a machine that breaks concrete down into its original ingredients: sand, gravel and cement. They then become available for making new concrete.


The impact of carsharing

Some 250 million cars around Europe stand idle for 23 hours a day. SnappCar brings together car owners and people without a car to ensure fewer cars on the road.
The impact of car sharing is illustrated by two vases containing miniature cars. In one vase you see the number of shared cars in Eindhoven. In the other vase you see the comparative number of cars that would have been needed if these shared cars didn’t exist. The difference is huge.

Speed building system Belgium


Facadeclick is a circular facade system in which traditional facade panels are clicked together with synthetic inserts. The weight of the panels presses the inserts down. The outer leaf is anchored to the inner leaf. Only the lowest layer is laid in a bed of mortar.
As a result, Facadeclick facades are almost fully demountable. All components of Facadeclick can be reused in the same form. With Facadeclick, an outer facade becomes a temporary store of materials.

Studio Lilian van Daal

Radiolaria #1 – fragments of nature

Lilian van Daal connects nature, design and technology to one another. This 3D-printed chair is made without glue from a single material: recycled polyamide (PA 12), supplied by Oceanz 3D printing. A material that offers all functionalities: flexibility, adaptability, sturdiness and stability.

Studio Lotte Douwes

Perpetual Porcelain

Perpetual Porcelain makes use of a method in which waste created during the production of porcelain is reused in the same production chain. The specific properties of the waste, such as structure, lustre and colour, characterize Perpetual Porcelain. The porcelain industry is a high polluter, and little waste created in the industry is reused. In addition, the final product never decomposes. By changing this process and exploiting the quality of waste in new designs, the industry can change both from within and from outside. Your old tableware, for instance, can provide the raw material for your new service.

Credits fotograaf: Diewke van den Heuvel
Credits food: CIRCL

Studio Ro Smit


Houtwaeren consists of, among others, tables that tell a story and where new stories can be told. Studio Ro Smit processes old wood from fallen trees. Instead of shredding and processing this wood, Studio Ro Smit makes unique and iconic designs. These is manufactured by people with little chance of succeeding in the labour market.

Studio Tjeerd Veenhoven

Palmleather Chair

Palmleather is made from the fallen leaves of the Areca palm tree. By means of a simple ecological process, dry, delicate leaves are made supple and leather-like. With this simple upgrading, all sorts of products, varying from disposable slippers to carpets, are made in small factories in India and the Dominican Republic. Palmleather measures 95% on the Circular Footprint Method.



Swapfiets is the largest bike subscription service in the world. For a fixed fee per month, you receive from us a bike and we make sure that it always works. If something breaks down, we are there within a day, no matter where you are in the city, to repair or replace the bike.
In this way, damaged bikes disappear from the streets and possession changes to use.

The Incredible Machine

Designing Fair Economies (case FairBike)

We know about today’s economy based on supply and demand. What is now emerging is a circular economy based on connecting flows of materials to reduce waste. But is there also an optimal version of our economy that fully serves society and the general interest? FairBike is an experiment to explore this optimal version of the economy. The shared bikes generate no profit but channel the revenue back into buying new bikes and repairing damaged bikes at a local repair shop. There is no owner, no incentive to make profit. Just software (blockchain) to coordinate availability. That creates an independent economy.


A circular, reconfigurable wall system made from agricultural waste streams

Determine your own space? With this wall, you can rearrange any space in a day. Thanks to the material and the method of connection, the wall can be sold when no longer needed, or dismantled and reused.

TheNewMakers | TRIBOO

A circular & flat-pack kitchen system made from waste

A circular kitchen system. By processing waste cardboard and kitchen material into modularly installable kitchen systems, this design offers many advantages. A cabinet is assembled on the spot within minutes with just an Allen wrench as your best friend. Shipping the modules as flat-packs makes transport 90-95% more efficient, thereby saving a lot of carbon dioxide. The system is fully demountable and reusable at the end of its lifespan. No glue or other material is used. |

ZOOOW | building formats


Never again throw away lamps from office buildings? Reuse is possible by taking them apart in a sheltered workshop. Parts can then be used again or replaced, thus extending their lifespan.