Sacha van den Haak (1980) is an experimental graphic designer and spatial maker. In addition to his commissioned work for the cultural sector, Van den Haak makes installations about everyday phenomena with a magical character. For example, his installationHet Blauwe Uurfollowed the sunset over the entire width of the equator via a live stream of webcams, and with the project DD/MM/YY he captured daylight by innovating in using silk-screen technology. Van den Haak studied at the Royal Academy of Arts in The Hague, where he met cooperation partner Anton Lamberg. Anton Lamberg (1988) is a graphic designer with a great interest in art and science. Recurring themes in his work are the relationship between linguistics and culture, and the effect these have on society. This can be seen in his technical and multidisciplinary work in which he regularly uses form and code, of which Image Archeology is an example pur sang.
Image Archeology is an interactive installation that tries to make the current and future cultural history of Dutch Design Week visible. Images from visitors are added to a vertical live feed. Once in the smart system, the images slowly but surely distort the digital layers of the area. Image Archeology researches the prevailing visual culture and the future history of the largest design event in the Netherlands during the dutch design week.
Contribute to the installation by placing images directly on the site via your phone or computer at the click of a button www.imagearcheology.nl
Or by adding the hashtag #imagearcheology, #DDW2018 or #DutchDesignweek2018 to the images placed on instagram or flickr.
Sacha studied at the Royal Academy of Fine Arts in The Hague, after which he continued his career at the KABK Studio and later at Studio Dumbar. Together with Floris Schrama Sacha worked under the name Kok Pistolet for five years, in wich time they made a name for themselves in the Netherlands due to the pronounced and liberal character of the work.