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Supertoys Supertoys

All week in Broeinest by SupertoysSupertoys
This event is open for the public.

We are modern animists: we believe that the objects and furniture surrounding us are becoming more and more alive. We ask ourselves if objects can have a life of their own and if they will become conscious entities in our social and cultural constructs. Will we treat them as pets in the near future?

Our passion for design, storytelling and science-fiction is the starting point for each project. In our work we explore how objects come to "life" and the thinking behind it: how this completely changes our relationship with objects. We like to play with vibrant colours, ambiguous shapes, the imaginary and also use artificial intelligence and robotics to explore this change.

Thanks to Baars & Bloemhoff who invited us into their trend-worlds at Broeinest and Abet Laminati for their colourful decorative laminate we can tell the story of SupertoysSupertoys and our dream of a modern animist society.

Merle Flügge & Job Mouwen

www.supertoyssupertoys.com

SupertoysSupertoys

We are animists. 

SupertoysSupertoys creates objects, furniture and spaces with a focus on the imaginary. Our passion for design, storytelling and science-fiction is the starting point for each project.

With our designs we want to construct meaningful relationships between objects and humans. In our times of Internet of Things, robotics and Artificial Intelligence we have the opportunity to reanimate reciprocal relationships between objects and humans. We believe the objects around us should be considered as critical and meaningful entities in our social, cultural and political constructs.

SupertoysSupertoys is a collaboration between Merle Flügge and Job Mouwen, based in the Netherlands.

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