Search anything

Close search
Back to Programme Archive

(Archive) Somewhere Fair Fair Away

This project was part of DDW 2019

This project depicts how supermarkets are giving away themselves with loud and hollow phrases and misuse our doing-right-dilemma. A colorful parody with fictional products and playful brand names.

"The Great Feel Of Organic!", literally read on the window of a well known supermarket. We all want to do the right thing. But what exactly is "right"? Are we making the world a better place or are we buying off our guilty feelings? Marketeers don't ca