This project depicts how supermarkets are giving away themselves with loud and hollow phrases and misuse our doing-right-dilemma. A colorful parody with fictional products and playful brand names.
"The Great Feel Of Organic!", literally read on the window of a well known supermarket. We all want to do the right thing. But what exactly is "right"? Are we making the world a better place or are we buying off our guilty feelings? Marketeers don't ca