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Cecily Ophelia - ETAKA (OF THE EARTH)
Arthur Poujois

New Order of Fashion / Modebelofte: The End is Near

Time for New Beginnings

All week at Warehouse of Innovation | Central

As if rudely awakened from a collective lucid daydream, some still a bit groggy, others with eyes wide open and ready to face the reckoning, we all know: if ever there were a time, now’s the time to do better. This is the new state of awareness that is shaking up the world of fashion. For good.

The New Order of Fashion team signals a strong activist and action ready attitude among this year’s fashion graduates from the best national and international art and design academies. Woke to the manifold injustices so tightly woven into the status quo, here is an emerging generation of gifted designers out to break the mould and dazzle us with exciting alternatives.

It is time for new beginnings. It is time to redesign everything from the bottom up so as to do right to the many wrongs; to the planet and all its life, to our fellow human beings, and ultimately, to ourselves. 

New Order of Fashion selected the most imaginative and forward minded proposals that dare to challenge ruling conventions, systems, constructs and borders. These outstanding graduation projects address urgent universal topics as diverse as the sweeping effects of climate change and cries for environmental and social justice and an even playing field for cultural and gender diversity.

In addition to the New Order of Fashion exhibition, the results of the Sunbrella x Wendy Andreu Fellowship will be on show.

Sunbrella x Wendy Andreu

Solid Selvedges
The New Order of Fashion Fellowship initiative creates unique opportunities for the industry to involve bright young fashion design talents in their innovation projects.

During Dutch Design Week, Sunbrella® will present a unique installation surrounding sustainability; exhibiting a new collaboration with craft designer Wendy Andreu and an insight into the celebrated ‘Summit Suite’, created in partnership with Liz Collins.

A Common Label

A Common Label
As part of the New Order of Fashion alumni programme, NOoF offers a platform to past participants: Alicia Minnaard (Modebelofte 2018, cofounder of A Common Label)

A Common Label is an open platform for sharing methods to reuse more clothing. We advocate an alternative model to fast fashion; create clothes at your own pace. A Common Label offers a collection of methods, we don’t sell clothes. We seek to share a new way of seeing clothes, not as they were, but what they may become.


UNSEAM (by Karin Vlug and Bas Froon) develops new technologies enabling local, digital and on-demand manufacturing of garments.

They present their own developed textiles that can shape itself… into a complete dress. As researchers they explore garment production using new biobased materials directly into its final shape. With C. van Alem the first 3D shaped jellyfish leather is exhibited.

New Order of Fashion / Modebelofte

New Order of Fashion (NOoF) is an international platform for fashion talent that seeks to further develop the industry by presenting fresh perspectives and stimulating interdisciplinary collaborations. Our main goal is to fuel the industry’s transition towards fully sustainable practices on all levels; environmental, social, economic and cultural.