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Projext: IYE by Pim Boreel
photo by Jaap Beyleveld

Embassy of Health

All week at Klokgebouw | Hall 2 | Strijp-S

As healthcare becomes increasingly complex, a more comprehensive approach based on new forms of collaboration is more vital than ever. To shape these changes and redefine services and practices, designers and stakeholders must reframe strategies and attitudes. The transition to the healthcare landscape of the future will be driven by a dynamic merger of organisations, people, environment and technology.

In the Embassy of Health, Waag technology & society, Philips Design, Máxima Medisch Centrum, U Create, DDF and the Creative Industries Fund NL address the central question: What will happen if the hospital of today no longer exists? Where will healthcare be provided, and how? What impact will this have on the healthcare landscape? What role will we play in healthcare? What will the relationship between healthcare professionals, patients, citizens and others look like? And what is the role of designers in shaping the future of healthcare?
During DDW we will explore various aspects of this design issue with design talent, healthcare professionals, commercial parties and government agencies. With ‘Chronic Health?’ the Embassy of Health highlights the power of design to lead the healthcare transition: What will our future healthcare landscape look like if the hospital of today no longer exists?
To find out more about the exhibition and the current programme, visit the World Design Embassies website.


Stimuleringsfonds Creatieve Industrie

Philips Design

Máxima MC


Creative Chef Studio - Composition Table

Enjoying food, music and good company: that’s a recipe for feeling good. Jasper Udink ten Cate and Cisco Schepens go even further with an innovative blend of food, tech, design, and AI. Music emanates from everything on the set table — even the food. Scan the tablecloth for the drum beat, the table runner for the bass, your serviette for the guitar riff, or your plate for the back-up vocals. Then make a unique composition with all the guests at the table.

Pim Boreel - IYE

Pim Boreel contracted meningitis at the age of four. Ever since, he has been extremely sensitive to light. This installation shows the various layers of Pim’s eye: the cornea, the vitreous body and the retina. When bright light hits his eye, it starts to shed tears. They refract the incoming light, distorting the view of reality – and hence the projection. By connecting himself to the installation, Pim’s body becomes part of a confrontational performance about the physical vulnerability of humans.

Mireille Steinhage - SALT

For centuries, doctors have sent patients to the sea to enjoy the therapeutic effects of salty air. Salt purifies and heals. Mireille Steinhage embraces that principle. Her designs are aimed at stimulating further research into this proverbial wisdom and, in the process, improving the indoor climate in a natural manner. The lamp and radiator are covered with a mixture of paper fibres and crystalized salt, which are released into the air when heated. The air humidifier emits a subtle sea mist. And the face masks express the link with air quality more explicitly.

Marije de Haas - A planned death

In order to die with dignity, people are increasingly planning their own death. But dementia complicates matters. A person requesting euthanasia must be suffering intolerably and must be able to confirm the request at time of death. However, that ‘wish’ can no longer be confirmed when the time comes. The Planned Death Company from Marije de Haas provokes debate on this issue. The Diagnosis Kit, Timeline and Plug are three tools that facilitate a self-chosen ending in cases of dementia, without putting doctors and family members in a difficult position. This project was supported by Loughborough University and Umeå Institute of Design.

Laura Hoogenstraaten - Out of order

Depression is a sickness that can affect everybody, even though you cannot spot it immediately in someone. Moreover, it’s not an easy subject to discuss in a society dominated by social media, where life is presented as one big party. Laura Hoogenstraaten wants to break that taboo. Not with words but with a playground — a place usually associated with carefree pleasure. But here the slide is inaccessible, the seesaw is weighed down, and even the springer is stuck. The black, dysfunctional equipment conveys the paralysed feelings brought about by depression.

Cascoland - One day shop

This One-Day Shop in Amsterdam New West lays the foundations for the transformation of a run-down shopping street. And for a healthy future, which calls for more healthcare for everybody. Local residents with a good idea for a social enterprise can test it one day a week in the shop. Here they not only build up a network of their own but also create an informal safety net for locals in need of care. Budding entrepreneurs start at the One-Day Shop and then progress into a shop unit of their own on the street, gradually expanding the ‘community of care’ in the process. The One-Day Shop an initiative of Cascoland in collaboration with housing corporation Rochdale and supported by Creative Industries Fund.

Joost van Wijmen - ENCOUNTER#6

Scars are coagulated traces of drastic events. Personal experiences that leave their mark on the skin, each with a story of its own. Fascinated by bodily change, Joost van Wijmen has been collecting them since 2015. In his ‘live encounters’, he copies scars onto transparent film and then has them embroidered onto silk. The result is a personal collection that, in combination with the handwritten stories of the wearers, provokes discussion about universal themes around intimacy and vulnerability. ENCOUNTER#6 is made possible by HKU, Kunstloc Brabant, Creative Industries Fund NL, Prince Bernhard Culture Fund, City of 's-Hertogenbosch, Stichting Stokroos and Voor de Kunst.

Nicky Liebregts & Manon van Hoeckel - KlusPlus

The older you get, the more often you need help. But seniors, with their years of experience, also have plenty to offer. Nicky Liebregts and Manon van Hoeckel turn the tables with KlusPlus. They document the talents of seniors and then see who could benefit most from their help. For instance, Nelleke is now busy knitting props for a local theatre, and Theresa is tending the neighbourhood garden with her green fingers. This project establishes new connections between young and old, thereby making the mutual relationships more balanced. KlusPlus is realized in collaboration with the Stichting Humanitas Rotterdam and supported by Creative Industries Fund.

Kuang-Yi Ku - Millennium Ginseng Project

Ginseng is a popular remedy in traditional Chinese medicine. Wild ginseng grows more slowly and is stronger, and is a particularly common anti-aging product. That’s why it is threatened with extinction. How can we preserve both biodiversity and cultural tradition? Kuang-Yi Ku is trying to cultivate a stronger variety of ginseng in extreme greenhouse conditions. The next step is to grow it on the moon, which Chinese tradition associates with immortality. Or an even more sci-fi scenario: in a time machine that shortens the growing time considerably. Het project is supported by Creative Industries Fund, National Culture and Arts Foundation, Taipei City Government, MU en AirWG.

Owen Harris & Monobanda - DEEP

Breathing well is one of the best ways to control emotions. But practicing it demands great concentration – since it takes little to distract you. DEEP makes that much easier. VR glasses immerse you in a magical underwater world where your breath is your driving force. Calm, deep abdominal breathing ensures a stable flow that opens up the most beautiful secrets below the water surface. The developers of this intuitive game worked closely with Radboud University, where very positive research results have been achieved among children with anxiety and depression. DEEP is supported by the Creative Industries Fund, Behavioural Science Institute Radboud University, Cinekid, MondriaanFonds and Youtech.

Siba Sahabi - Moirai

Waiting for the doctor, the results, the recovery: a hospital is actually one big waiting room where time seems to play games with you. Working with an interdisciplinary team, Siba Sahabi researched how patients experience the passage of time and how to positively influence that experience. The resulting ‘Magazine’ illuminates the theme from the perspective of psychology, art, drama and architecture. You can peruse it in the waiting room, or enjoy the podcasts that documentary maker Chris Rijksen made for the project. Please take the time to read and listen. Moirai is supported by the Creative Industries Fund.

Gortemaker Algra Feenstra architects & Waag - Up close & personal

What will healthcare be like in the future? What role will the hospital play? What forms of healthcare will be provided at neighbourhood level and in the home? How will we create the necessary space? Will everything soon be digital? These dioramas offer a glimpse of what might happen. Six people, six stories. Hear how they view their health and how they picture the future. Up close & personal presents the various scenarios that resulted from this design research. Up close & personal is supported by the Creative Industries Fund.

Verena Stoeckl - AYA

Ever met the billions of tiny creatures in and on your body? Together they form a complete ecosystem: your microbiome. The more balanced it is, the healthier you are and will be. With the annual AYA health check, you can now monitor your microbe population yourself. You receive a capsule containing a bio-sensor by post; swallow the pill and follow the in-vivo analysis on the accompanying app. AYA measures the presence of important microbes and provides personal advice about diet and exercise.

Philips Design, DAE, TU/e, Frank Kolkman - Probing Emerging Futures

Can you imagine healthcare in 2050? This year Philips Design has again worked with students from Design Academy Eindhoven and Eindhoven University of Technology to imagine scenarios for the future of healthcare. Using the research framework 'Co-Emerging Futures' devised by Reon Brand for Philips Design, they produced four 'design probes'. Uniting science, design and storytelling, these tangible objects present various visions of possible developments in healthcare, nature and lifestyle.

Máxima MC, Thorsten Alofs & Sanne Muise - Who’s in charge?

This is the operating theatre of the Máxima Medical Center, with a surgical robot. Up to now, the surgeon has always been the brains behind the operation, with the robot making his actions more precise. But the autonomy of the robot is approaching. What if the robot — who never gets tired and never makes human errors — is accorded a greater role than that of the doctor? Who is responsible if something does go wrong? And are we prepared to put our faith in this technology? Who’s in charge? is supported by Bazelmans Audio-Visual and Transenterix.

Jessica Smarsch - Connextyle

Recovery from a stroke appears to go faster if multiple senses are stimulated at the same time. Incorporated into the sleeves of this soft and stylish shirt are movement sensors. An app translates daily exercises into images and sounds on a screen, enabling you to move, look and listen at the same time. After recovering, you can simply replace the ‘medical’ sleeves with new ones. The design was inspired by Kintsugi, the Japanese technique of repairing broken ceramics with gold and silver. The repaired item becomes more beautiful than it ever was. Jessica Smarsch developed this prototype together with Professor Raymond van Ee, Dr Christel Verboven, ItoM BV and Archipel Zorggroep. The project received European funding through Horizon2020 and the Worth Partnership Project.

Lisa Mandemaker - Lab Romanticism

The miracle of IVF is in fact a very clinical process. Conception takes place in a medical laboratory and the parents-to-be are not even present. The intimacy normally associated with conception is absent. Lab Romanticism creates a personal ritual to bridge the wait time between conception and implantation. The glass objects were inspired by laboratory Petri dishes. The two marbles placed in them move closer together every day. The embryo is transferred on the day that all glass objects are inserted into one another. Supported by the Amsterdam Fund for the Arts, Waag, Next Nature Network, Creative Industries Fund NL.

Waag - Chamber of Commons

Welcome to the Chamber of Commons, a new take on the Chamber of Commerce. Here you can also showcase your qualities and services — though not for commercial gain. By registering with this Chamber, you become part of an informal healthcare network, which will play an increasingly important role in the healthcare and welfare sectors. It’s about sharing, meeting, helping and being helped. What can you offer your neighbourhood? Chamber of Commons is supported by BankGiro Lotery Fund.

Adi Hollander - VIMS (Vibrating Instrument and Modular structure)

You hear with your ears – but other ways are possible too. These vibrating water beds let you listen with other body parts. The integrated speakers create palpable vibrations in the water. VIMS are used in research for deaf people, but they are just as intriguing for people who can hear. Take a seat and feel how the whispering music of Claudio F Baroni reveals a secret, how the sounds of the city and nature affect you physically, and how your own voice acquires a new dimension. Supported by the Mondriaan Fund, Performing Arts Fund NL, Amsterdam Fund for the Arts, Creative Industries Fund NL, Stichting Stokroos and Prince Bernhard Culture Fund: Tijl Fund and Noord-Holland section.

Waag - MakeHealth

There is much to be gained when it comes to adapting products for a physical disability or specific treatment. Often, the solution does not yet exist, or is not quite right, or is far too expensive. In 2015, Waag started the programme MakeHealth, which looks for practical healthcare applications that you can engineer on your own with the help of digital fabrication. The programme brings together people in need of care, healthcare professionals, designers and makers to develop prototypes, work on products and learn from one another.

MakeHealth Prototyping
Designing new products and making prototypes together in workshops: this is the principle of MakeHealth Prototyping. That’s how grandpa Alle, designer Venue and maker Jurre came up with this Four-in-a-Row game with joystick for his granddaughter with a brain injury.

MakeHealth Academy
In the MakeHealth Academy, healthcare professionals learn how design and production processes unfold and how their medical knowledge can be embedded in design practice. The prototype of the Lightup Cane, a white cane with illumination, is a successful MakeHealth case now used in various third-level colleges.

MakeHealth Stations
The MakeHealth Stations are open-access workshops where people come together to exchange ideas and realize them together. Gynaecologist Sabra developed a new, female-friendly version of the speculum that dates back over a century.

World Design Embassies

World Design Embassies is a programme in which design is used to develop new perspectives and tangible solutions for social challenges. At World Design Embassies we take a human-centred approach to developing visions, products and services to meet current and future needs. We do this by bringing together issues such as health, safety, mobility, sustainable products and services, building and living, technology, urgent issues related to water, climate change and food in embassies for the future. WDE is a year-round programme organised by Dutch Design Foundation and partners and culminates with exhibitions and events during Dutch Design Week.