In a world where raw materials are slowly running out, and our mindset is shifting from a principle of ownership towards one of use, wool is a renewable sustainable material with unique properties.
In the Netherlands, we approximately produce 2 million kilos of wool every year, yet most of it disappears abroad. The knowledge concerning the processing and production consequently has been lost. The unique qualities of wool are that it insulates, is easy to recycle, biodegradable, antibacterial and fire-resistant. Yet wool is often associated with animal suffering, intensive agriculture, and CO2 emissions through methane gases. This is a shame. What if we could find a sustainable application for this natural material? In a unique collaboration with Joe Merino, 200 traditional Dutch sweaters will be released this winter. The sweaters are made of wool from Dutch sheep and knitted in the Netherlands using the latest innovative techniques. Unfortunately, washing and spinning is no longer possible in the Netherlands and is done in GOTS certified factories in Italy instead. Besides the fact that this has become a unique sweater, a great deal of insight has been gained into the entire production process, from the farm to the end product. This sweater shows what we want to propagate: processing of fair wool into a sustainable locally produced end product, with a fair price.