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Game Changers Experience by ABN AMRO

Design defines the direction. A sustainable future starts with design. ABN AMRO believes in Game Changers who lead the way and improve the world.

All week at Ketelhuisplein | Strijp-S

ABN AMRO is trying to accelerate the sustainability shift — in everything we do. But we also need society for this. To achieve this, it is important that consumer awareness is created around the theme of sustainability. The Game Changers Experience shows solutions that help to create a sustainable future. We are not there yet, but with the 4 designs we present during the Game Changers Experience we are taking a step in the right direction.

ABN AMRO is an entrepreneurial bank with a social impact. We see a clear shift in the economy and society towards sustainable solutions. This is a good development, because as a society we have a number of serious issues: climate change, scarcity of raw materials, and social inequality. As a bank, we want to accelerate this shift towards sustainability. That is why we support game changing designers who, with their products and forward way of thinking, determine the course towards a better world for the generations to come. Visit ABN AMRO’s Game Changers Experience and experience the sustainable world of our four Game Changers:
1. The Transformer Table by Adrianus Kundert: A positive and sustainable view on life span
2. Poma / Olera by House of Thol: Avoid throwing away 41 kilos of food per person each year
3. The Candle by Jalila Essaidi:  what to do with the billions of kilos of fat in the sewer?
4. The washing machine filter by MarcelvangalenDesign: Filtering 10 to 20 million microfibers after a wash

Adrianus Kundert

Design bepaalt de koers
Transformer Table

Many old worn-out products end up on the street.
The Transformer Table is a result of a positive view of wear, in which the process of aging is part of the design.

Design determines the course

House of Thol

Design bepaalt de koers
Poma / Olera

We throw out 41 kilos of food per person per year.
This is mainly because we often do not store it in the right way.

The Poma / Olera extends the lifespan of fruit and vegetables by storing it properly.
This is how we prevent food waste.

Design determines the course.

Jalila Essaïdi

Design bepaalt de koers
Candle

Every year we destroy more than 30 million kilos of fat from waste water in the Netherlands
derived from cosmetics and food.

Reusing this fat is more environmentally friendly and cheaper.

This durable candle gives fat value again.

Design determines the course.

Eric van Slooten

Design bepaalt de koers
Washing Machine Filter

10 to 20 million microfibers come through per wash
the washing machine in the water and therefore also in our food.

This filter blocks the microfibers.

Design determines the course
Partners

ABN AMRO

ABN AMRO is an entrepreneurial bank with a social impact. We see a clear shift in the economy and
society towards sustainable solutions. This is a good development, because as a society we have a
number of serious issues: climate change, scarcity of raw materials, and social inequality. As a bank, we want to accelerate this shift towards sustainability. This is also reflected in our tightened up strategy, in which we place a heavy emphasis on sustainability. We believe that design and sustainability go hand in hand, and designers can make a difference.