Technological feasibility reaches unprecedented levels in the 21st century. Meanwhile we seek to live happier and healthier for longer and we stretch the boundaries of life at it’s onset as well as it’s end.
The exposition‘Chronic Health: If not us, then who?’will show how a collective approach is crucial to designing healthcare. We will show how health care products or services do not stand alone but interact with each other within a complex environment of care. It’s design requires an empathic attitude to not design just for each other but rather with each other.
The exposition will submerge visitors in an interactive setting to have them experience what the role of design in healthcare may be: now as well as in the near and far future.
Covering two floors of the Innovation Powerhouse, the expo is comprised of +/- 25 projects, part of which is interactive. The Projectstudio will be in charge to organise the activities of The Embassy of Health. A selection of possible candidates has been proposed to design the exposition, a final pick will be selected in September.
The partners within the Embassy of Health, Waag, Philips Design, U-create, Máxima Medisch Centrum and VanBerlo, will host a number of activities that are partly public and partly private events. Public events will be announced on the DDW website as well as the channels of the separate partners. Separate events may take the form of a collaboration with an external partners, such as the activities of Waag in collaboration with Stimuleringsfonds.