DIGITAL WEDNESDAY PRESENTS: THE ACCELERATION OF GENERATIVE DESIGN
Visualize, program, and create with code & algorithms.
Generative design is the creative collaboration between a designer and digital technology. Designers and/or engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration and shows what works and what doesn’t.
The output could be images, sounds, architectural models, animation and many more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.
Generative design is out of the lab and is being used in the field. During Digital Wednesday (October 24, evening) we showcase a breathtaking variety of applications.
We're very pleased to announce on stage: Tim Rodenbröker (GER), Vera van de Seyp, Patrik Hübner (GER) and Just van Rossum.
TIM RODENBRÖKER - CREATIVE CODER
Designer, entrepreneur, and educator Tim Rodenbröker shares with the audience his opinions about the role of creative coding in the realm of graphic design. Introducing as example his most recent explorative project "Programming Posters". A growing catalogue of experiments with the medium's vast potential, even within familiar aesthetic contexts.
VERA VAN DE SEYP - DESIGNER & CREATIVE CODER
Vera van de Seyp is a designer / creative coder with great interest in typography, languages and artificial intelligence. Currently based in Amsterdam, she works for clients as well as autonomously, and is part of the Master’s program Media Technology at the Leiden University. In her work, she explores new technologies, digital tools and fields in media where boundaries are still blurry and yet to be defined.
PATRIK HÜBNER - DESIGNER
Patrik HÜbner is an interdisciplinary designer who uses 'creative algorithms' to explore fresh and meaningful stories at the intersection of design, art and data. Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, he nowadays constantly crosses the boundaries of art and design by researching emerging opportunities in branding, storytelling and interaction.
JUST VAN ROSSUM - TYPEDESIGNER AND PROGRAMMER
Just van Rossum works at the intersection of (typographic) design and programming. Having recently become fascinated by coded animations, he went on to collaborate with Hansje van Halem on the Lowlands Festival identity. In his talk, Just will elaborate on his contribution to the Lowlands project, and how programming played an important role in making it come to life.
The event is brought to you in English.
Digital Wednesday is a growing community of digital marketing professionals within the Brainport region. With Digital Wednesday we enhance the quality of relevant, digital knowledge and the personal business network of (digital) marketing professionals.