Emma Verhoeven and Dewi Kruijk dromen ervan om succesvol te zijn in de betoverende wereld van design. Maar hoe verkrijgen ze de sleutel tot de design bubbel? Of vinden ze de moed en middelen om hun eigen weg naar succes te plaveien?
Gedreven door nieuwsgierigheid en ambitie (en maatschappelijke verwachtingen) vertellen twee jonge ontwerpers een meeslepend verhaal van hoop, conflict en creatie en nemen je mee op hun conceptuele zoektocht in het vinden van hun plek in de abstracte wereld van form en function.
Ervaar de epiloog van dit moderne sprookje in het laatste weekend van de Dutch Design Week.
|za||28 okt.||19:30 - 21:00|
Grafische vormgeving: Emma Verhoeven, Dewi Kruijk
Teksten: Emma Verhoeven, Dewi Kruijk
Dank aan: Gianni Jorissen
Organized by Emma Verhoeven & Dewi Kruijk
Dewi Kruijk is a conceptual designer with a strong affection for product design. She graduated at the Design Academy in Eindhoven in the department Man and Communication and Man and Mobility.
Kruijk’s work is characterized by her love for ambiguity. In her design process she always uses two starting points, often resulting in projects that find themselves on the border of the rational and emotional, the two- and three-dimensional and are deliberately aimed at triggering ambiguous thoughts among viewers. Designing products as functional and timeless skeletons, she uses them as a pedestal for her conceptual ideas but believes they could also serve as a base for a wide range of contemporary ideas over a longer period of time.
Emma Verhoeven is a multi-disciplinary communication designer living in Rotterdam. She published her first newspaper when she was 9 (De Spruitjeskrant) and graduated from Design Academy Eindhoven 15 years later, in the Man and Communication department. Emma’s work ranges from video and graphic design to technology- and object based installations, often interactive and always playful. Her projects exist in the confusing (read: exciting) field between fiction and reality, where she tempts her audience to form an autonomous opinion on programmed assumptions and mass behavior. She likes to raise critical questions but communicates them with a fair amount of irony and a touch of absurdity, trying to engage a public beyond design lovers and museum visitors.