About Future Series
Each year in October, with Dutch Design Week, the Dutch Design Foundation reveals how the world of tomorrow is already being made today. To draw extra attention to these promising perspectives the themed Future Series has been held throughout the year since 2014. Following previous editions in Eindhoven and Milan the Future Series now takes place in Amsterdam. Future Series is a Dutch Design Foundation programme in collaboration with de Volkskrant (national newspaper) and Pakhuis de Zwijger. With Jeroen Junte as moderator. Previous speakers included: Koert van Mensvoort, Jurgen Bey, Marije Vogelzang, Christien Meindertsma and RAAAF.

Future Series #9: Start-ups in design

In the ninth edition of Future Series on 1 December, the theme Start-ups in Design will be a central starting point. Key note speaker is Floris Schoonderbeek (known for his design label Weltevree and the Dutchtub), designer of the lolo: the charging system for electric cars. Together with Dirk Claessens and Maarten Verweij, Schoonderbeek developed the lolo in 2009, from an overall vision how to bring electric driving to a higher level. For the technical development and the distribution of the lolo’s, they sought a collaboration with NewMotion. NewMotion distributed 30.000 charging systems in numerous countries and became market leader. When last October the company was successfully sold to the New Energy division of Shell, the designers could harvest their adventure. During his key note speech, Floris Schoonderbeek will explain how designers can add value to a start-up by means of product developing and design thinking. Moreover, he invites three inspirational speakers that fit within the theme.

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Floris Schoonderbeek

The world around us is changing, and therefore our needs are changing. As a designer, entrepreneur and concept developer, Floris Schoonderbeek wants to answer these changing needs by offering practical solutions for a creative life and a better world. Floris studied product design at ArtEZ 

ArtEZ School for the Arts in Arnhem. In 2003 he briefly studied at Design Academy Eindhoven, but soon decided to start his own studio. To not be depended of the structures of existing product labels, where new types of products often hardly find a place, he started his own label: Weltevree. 

Weltevree is a label that makes a more independent and sustainable living possible and moreover actively looks for new ways of making products visible. Weltevree consists of a professional team with Floris as the art director. 


StoneCycling initially started at the Design Academy in Eindhoven, the Netherlands. During his graduation project, co-founder of the company Tom van Soest, focused on getting the full potential out of waste in order to create new building materials. In 2013 he founded the company StoneCycling together with Ward Massa. Since then, StoneCycling has pioneered in the design, development, and production of building materials made from waste. Their first product, the WasteBasedBrick, made it from design to manufacturing. Architects value the focus on sustainability without having to compromise on style/design. The very first house built with StoneCycling’s WasteBasedBricks was completed in 2016 and more projects are currently being built in Bucharest, Amsterdam, Zurich and Stockholm. StoneCycling has been featured in numerous publications around the world, such as CNBC, Dezeen, the Guardian, Smithsonian Magazine, Co.Design and the Neue Zürcher Zeitung.

Marjan van Aubel

Marjan van Aubel graduated in 2012 from the Royal College of Arts in London, Design Products department. Since then she’s an award-winning inventor and solar designer whose innovative practice spans the fields of sustainability, design and technology. With the start-up Caventou, Marjan van Aubel and Peter Kridge create 'living objects' designed to work seamlessly and naturally in our environment, such as the Current Table (a table with solar cells, to immediately charge your devices) and the Current Window (glass which contains solar cells to absorb energy). By transforming daily objects to charging systems, solar technology is integrated in daily life. This contributes to true change of behaviour. To create this change, Marjan believes that the aesthetics qualities of the products around us are extremely important. Design therefore plays a significant role in her work. 

Alef Arendsen

Alef Arendsen is an entrepreneur with a wide range of experience in various sectors and areas. He co-founded and successfully build three start-ups: NewMotion (for electric driving), SpringSource and JTeam (both software companies). Moreover Alef works as an advisor for amongst others Stichting Doen, where he advises about investing in (design) start-ups. 

Presentation by design journalist Jeroen Junte.

Future Series #9 is a Dutch-spoken event. Entrance is free, after registration via this link. Please confirm your visit as soon as possible, as seats are limited. 

Location: Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam
Date: Friday 1 December at 20.00 hrs

Future Series #8: Constructed Images of the Future

Future Series #8: Constructed Images of the Future
The constructed images of the future by RAAAF take centre stage during the 8th edition of the design talk show Future Series, 30 June 2017 in Pakhuis de Zwijger. Prix de Rome Architecture winner Ronald Rietveld and philosopher Erik Rietveld talk about their multidisciplinary studio that operates in the boundaries of architecture, art and philosophy. With their experimental projects, such as the sawn-in-half Bunker 599, The End of Sitting and Vacant NL, they won many international awards. Their spatial ‘total experiences’ are a plea for an Architecture that breaks through existing conventions. Especially for this evening they have invited three young designers that push the boundaries of their profession.

RAAAF | Ronald and Erik Rietveld 
RAAAF operates at the crossroads of architecture, art and philosophy. The studio started in 2006. RAAAF makes location- and context specific work and has developed the design approach of ‘strategic interventions’, which derives from the respective backgrounds of the founding partners: Prix de Rome Architecture laureate Ronald Rietveld and philosopher Erik Rietveld. Through a unique working method based on multidisciplinary research with scientists and other specialists, RAAAF’s real-life thinking models link local qualities with long-term strategies. For RAAAF every project is a manifesto in itself. “Our interventions are the result of an independent attitude and research agenda, starting from our own fascinations while confronting them with urgent societal issues. To use the words of Lebbeus Woods, what interests us is "what the world would be like if we were free from conventional limits and show what could happen if we lived by a different set of rules." Showing these visions is the aim of each project.”

Roosje Klap
Roosje Klap owns a studio for visual communication, mainly focussed on graphic design and typography. The studio researches the experimental boundaries of graphic design, in which the focus lies on collaborations and crossovers with different design disciplines. Referencing the original lyrics of the song ‘VOGUE’, which were written by Madonna and Shep Pettibone in 1990, graphic designer Roosje Klap started a one-woman campaign in the deep wish that as many people would join her and unite to activate as many 18+ to go out there and vote in the national Dutch elections when there were just 9 days to go. She open-sourced her design on social media, for everybody to download and print: to hang in a window, a classroom, on the street, to pin to t-shirts, to clip to a bag, hang in the local Appie, or decorate their bike. She silkscreened pink sweatshirts and sold them with her friends on Facebook. And she went to the streets of the outskirts of Amsterdam, to talk with local people and collectively hang around ‘wild’ pasted posters that she risographed, copied and made on a letterpress.   

Ricky Rijkenberg
Light, shadow, contrast, structure, surface and material are essential elements for both architecture and photography. For Ricky Rijkenberg architecture reaches far beyond only buildings and landscape. Through photography, drawing and 3D models she sublimes her personal experience of a space. While the architect shapes and designs space, a photographer wants to capture space and time. It is especially this area between physical space and the photographic reflection that inspires Rijkenberg. She uses this space in between to share stories about places that at first sight seem to have an invisible past. Educated as an architect and working in the visual arts, she researches the world between imagination and image. Between space and the visual reproduction. An almost romantic search for a type of architecture that does not exist anymore and that has merely become a memory.


Klaske Havik
Klaske Havik is an architect and writer, employed as associate professor of Methods & Analysis at the Faculty of Architecture and the Built Environment in Delft. Her research focuses on the experience, use and imagination of architecture and the city. In her dissertation Urban Literacy (2012), she proposed a literary approach to architecture and urbanism. She writes regularly for journals in the Netherlands and Nordic countries and is an editor of OASE, Journal for Architecture. With Tom Avermaete and Hans Teerds, she co-edited the anthology Architectural Positions: Architecture, Modernity and the Public Sphere (SUN, 2009). As practicing architect she was involved in the regeneration of the former ship wharf NDSM in Amsterdam into a cultural breeding place. Poems and stories of Klaske Havik appeared in a number of literary books and magazines such as Vanuit de Lucht (From the Sky) (2011) and DWB (2012). In 2014 she was appointed as the architect of the year.

Future Series #8 is made possible by the Dutch Design Foundation, Pakhuis de Zwijger and de Volkskrant. 

Future Series #7: Materials & Design

English text will follow soon. 

Future Series #6: Eat & Design

No English text available.

Future Series #5: 24 november 2015

No English text available.

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​Future Series #3: Milano

Friday 17 April 2015 at Dutch Invertuals: Teatro Verdi, Via Pastrengo 16, 20159 Milan

Following two successful editions, the Future Series has ventured beyond the country borders for the first time. DDW has compiled a special programme of lectures with the design collective Dutch Invertuals for the design week in Milan. Upcoming and leading designers provide insight into the design process and examine current developments within the profession, with special attention for young talent and experimentation. Future Series will take place in the Teatro Verdi in the Isola district, where also Dutch Invertuals present themselves.
Ralph Nauta, Studio Drift
Rianne Makkink, Studio Makkink & Bey

photos: Nina van Bart