Have you ever dreamt of sleeping within a 9-m high room? Have you ever dreamt of sleeping in a bed with a view over the rooftops of an entire city? How would it feel like to sleep inside a vertical garden? What if your room would be made of stairs? Would you dare to sleep inside a billboard room? How would it feel to sleep in a room with a waterfall? How would it feel to sleep in a room with a skylight? Or inside a golden grotto? How does your dream room look like?

Based on the hypothesis of maximum density achievement and maximum desire fulfillment, the (W)ego installation The Future City is Flexible explores the potentials of desire-based design processes capable of introducing the users’ wishes in the construction of housing and the city.

The (W)ego installation located at Marktplein square is part of a research conducted by the Why Factory that investigates participatory processes applied to lodging. Our life-size installation will allow visitors to indeed participate and interact choosing the accommodation of their dreams. (W)ego establishes a negotiation between the competing desires of each of the users and helps them determine the design of their units as a result of such negotiation, in the fairest possible way.

(W)ego proposes a new urban model whose primal matter is the users’ most elaborate fantasies. It aspires to reconstruct, in a dense urban environment, a participative dream, a living mosaic that contains an unlimited amount of desired accommodation solutions.

Due to press tours, the waiting time could be a bit longer at the following moments:
- Saturday 21 Oct, 14.00 - 15.00
- Tuesday 24 Oct, 10.20 - 11.00
- Tuesday 24 Oct, 14.30 - 15.00
- Saturday 28 Oct, 13.45 - 13.15


5611DK Eindhoven

Map No. 83

Central Area

Opening hours

Sat 21 Oct 10:00 - 18:00
Sun 22 Oct 10:00 - 18:00
Mon 23 Oct 10:00 - 18:00
Tue 24 Oct 10:00 - 18:00
Wed 25 Oct 10:00 - 18:00
Thu 26 Oct 10:00 - 18:00
Fri 27 Oct 10:00 - 18:00
Sat 28 Oct 10:00 - 18:00
Sun 29 Oct 10:00 - 18:00


Curator: The Why Factory
Exhibition design: The Why Factory

Organized by MVRDV and The Why Factory

Imagine a scenario where Architecture exchanges metaphors with Science, and in doing so, a shift in perspective occurs that allows for multiple ways to create future visions. As an ambassador of DDW 2017, Winy Maas curates with MVRDV, The Why Factory, Gemeente Eindhoven, TU Eindhoven and Dutch Design Week four interventions exploring the future of cities. Products of the future city in The Future City is Wide by The Why Factory, Copy Paste, a bad ass guide for becoming a Starchitect, (W)ego , a 9 meter high, habitable installation, ICI Eindhoven: Here we come about the future of the city of Eindhoven, with workshops on the question: What do the Eindhovenaars want?

These interventions all bear witness to the centrality of research in the work of MVRDV/The Why Factory.

Email: pr@mvrdv.com
Website: http://www.mvrdv.com
Telephone: +31104772860