Recolored, a new way of recycling

The industry recycles the plastic HDPE to the color gray, a neutral color, but also a very limiting color. As a designer I started a research to give my personal interpretation on the possibilities of recycled plastic.

Started with a bale plastic. I recycled all the colors separately: 51 colors/ materials for research. I translated them to aesthetic materials with different properties like: hard, soft, flexible, stiff, etc.

In collaboration with the industry, I recycled plastic with its own quality and identity.

The research serves as a library of colors systems and aesthetic materials in a never ending process to develop products.

Envisions Envisions Website
Jessica den Hartog Jessica den Hartog Website

Location

VDMA
Vestdijk 25-27
5611CA Eindhoven

Map No. 81


Central Area

Colofon

Curator: Jessica den Hartog
Exhibition design: Jessica den Hartog
Texts: Jessica den Hartog
Photography: Bente Snijkers

Organized by Jessica den Hartog

Jessica den Hartog (24), is a Dutch designer graduated at the art academy of Maastricht, MAFAD in the Netherlands. She focuses on the society as a source of inspiration. Studying many associations and (other) social institutions and reshaping their activities. Letting development take place by providing a new perspective.

As a designer I study the society, which consists of many associations. An association is a group of people that has characteristic behavior and specific activities. The activities can be anything, like a ritual, a production process, disorderly behavior or other general proceedings. By doing research and studying the behavior of associations, visualizations of how I would like to move myself in these associations come into existence.

During the research, the process is equally as important as the results. By going through the process step by step and experimenting with intuition and Materiality a specific result in attributes is obtained. I see myself as a designer of interconnection; by working together with other disciplines and employing each other’s knowledge and talent, new perspectives can be gained and development can take place.

Email: info@jessicadenhartog.nl
Website: http://www.jessicadenhartog.nl
Telephone: 0631242105