Digital technologies have impacted our world to such an extent that we can hardly remember or even imagine a pre-digital reality, other than the vaguely romantic notion of it being ‘real’ at least. The speed with which digital technologies have developed has been quite bewitching; propelling us into unknown territory, be it in terms of behavioral psychology or mere aesthetics, and leaving others behind in their dysfunctional analogue age.

Modebelofte’s theme for 2017 - ”Digital Realists” - proposes a refreshing stance towards this modern day chasm: a down to earth and hands on embrace of the digital age as the new normal. Instead of allowing our minds to be sucked into the information cloud, why not bring the cloud down to street level and travel through time and space together? Instead of allowing virtual reality to disengage us from the tangible world, why not just hold each other’s hand and share in its joys? And instead of indulging in total control over each and every pixel of a carefully edited wet dream, why not just allow this pixelated perfection to mingle freely with the transient grittiness that comes with the real thing?

The young makers selected for Modebelofte 2017 “Digital Realists” are the new elite, showing us how much more we can realize and share in the very real and very global world when we explore digital technologies like we have done with any old tool that we’ve gotten our hands on throughout the times. Let’s get together and marvel at its very real wonders!


Former V&D Warehouse
Vrijstraat 11
5611AT Eindhoven

Map No. 61

Central Area

Opening hours

Sat 21 Oct 11:00 - 18:00
Sun 22 Oct 11:00 - 18:00
Mon 23 Oct 11:00 - 18:00
Tue 24 Oct 11:00 - 18:00
Wed 25 Oct 11:00 - 18:00
Thu 26 Oct 11:00 - 18:00
Fri 27 Oct 11:00 - 18:00
Sat 28 Oct 11:00 - 18:00
Sun 29 Oct 11:00 - 18:00


Curator: Studio Harm Rensink en HeyNiek
Exhibition design: Studio Harm Rensink
Texts: Mo Veld
Film: Artwork and animation by Leeza Pritychenko
Sponsors: Baars en Bloemhoff, BIZ Eindhoven, Cachet International, CB Fashion, DDF, Eindhoven 365, Eindhoven Airport, Van Egdom Security B.V. , Ergon, Fontys ArtCoDe, Gemeente Eindhoven, Heijmans, Kevin Murphy, Mansveld, Mediamarkt Eindhoven, Mediamarkt Ekkersrijt, MN Vastgoedbeheer, PMT, Sibu, Sign Service Benelux, Starfoto, Studio Harm Rensink, Van Zon, Warsteiner, XLCONCEPT, You Are Here

Organized by You Are Here presents: Modebelofte

‘Modebelofte’, Dutch for ‘fashion promise’, is an exhibition of innovative fashion talent during Dutch Design Week. Modebelofte 2017 will take place from October 21nd – 29th at the former V&D warehouse in Eindhoven.

Modebelofte will present around 20 progressive fashion talents recently graduated from the best international BA and MA fashion courses in an extraordinary exhibition.

Modebelofte is initiated by Ellen Albers.
Curated by Studio Harm Rensink en HeyNiek