The story behind Bend-it

The urban streets of our cities, pulse with the energy of the people that walk on them. The shoes they wear dazzle on this energy.

But sometimes it’s not the people who wear them, but the shoes themselves that highlight the personality of its carriers.

That’s what we had in mind when we designed Bend-it. We imagined shoes that radiate the energy of the people who wear them,
urban people who enjoy life in the cities, the crowded streets and constant sounds that seem to come from everywhere. Those who
wear Bend-it, choose it, because they add to their feeling of happiness.

We want Bend-it to be more than a shoe to its owners. Bend-it must be an exceptional added value to your appearance, while wearing
them is a joy to the eye and the feet, an overall package of comfort, practicality, beauty and funky looks.

The uniqueness of Bend-it

Bend-it is especially innovative due to the unique sole that makes it possible to bend the heel backwards; so stepping into the shoe
becomes super easy.

The design lets you wear the shoe in two different ways to complete every outfit and make you feel outstanding in every situation.


Yksi Expo
Torenallee 22-04
5617BD Eindhoven

Map No. 30

Strijp Area

Accessible for disabled

Opening hours

Sat 21 Oct 11:00 - 18:00
Sun 22 Oct 11:00 - 18:00
Mon 23 Oct 11:00 - 18:00
Tue 24 Oct 11:00 - 18:00
Wed 25 Oct 11:00 - 18:00
Thu 26 Oct 11:00 - 18:00
Fri 27 Oct 11:00 - 18:00
Sat 28 Oct 11:00 - 18:00
Sun 29 Oct 11:00 - 18:00


Organized by Bend-it

‘We are driven by the way we look at the world. Constantly we question existing systems, objects, items and issues about their ‘raison d’être’. When we believe we can improve that, we recreate and redesign them. So it happened with shoes.

We saw the possibilities for a better shoe and designed Bend-it. Now it’s up to the urban crowd to discover the added values of Bend-it. Once you have felt the exceptional comfort, looked at the funky design, experienced the adventurous way of wearing and noticed the admiring looks you get while wearing Bend-it, we have no doubt you will enjoy wearing our shoes.

Inwardly we believe Bend-it is an outstanding product, exceptional in its kind and put in the market by our team which combines the right skills, strong decisiveness, persevering willpower and creative entrepreneurship. Thus guaranteeing the success we want to achieve.”

Telephone: +31627898584