The Outsider, in collaboration with Studio Waarmakers for the Sheltersuit Foundation, is created to improve the social environment of city-dwellers. The bag clings on to your regular bag to increase the packing volume in an instant. The Outsider is there when you need it and neatly folds away.
Research shows that city-dwellers are suffering from the consequences of an ill-formed stigma we all share. This image is only formed by a small group that determines the stigma. The Outsider is here to change that by using this product as a communication medium. The bag emphasizes the link between city-dwellers through a unique and visible design. Everyone needs a bit of extra space every once in a while.
Don’t be a stranger when you see another Outsider.
Temporary Art Centre (TAC)
Map No. 46
|Sat||21 Oct||11:00 - 19:00|
|Sun||22 Oct||11:00 - 19:00|
|Mon||23 Oct||11:00 - 19:00|
|Tue||24 Oct||11:00 - 19:00|
|Wed||25 Oct||11:00 - 19:00|
|Thu||26 Oct||11:00 - 19:00|
|Fri||27 Oct||11:00 - 19:00|
|Sat||28 Oct||11:00 - 19:00|
|Sun||29 Oct||11:00 - 19:00|
Curator: Astrid Cats
Exhibition design: Trajectories
Sponsors: Maarten Heijltjes, Simon Akkaya, Bas Timmer, Zahra van Egdom (Foton), Fadi Skif, Mark Swanenberg, Willem Goris & Barbara van Dijk (Drukkerij Dirk van Dijk)
Organized by David Claassen
In these busy times we are expected to deliver continuously. The pressure to perform is not unknown to any of us. As a concept and product developer I see a dynamic world full of growth, a world which focuses on renewing instead of improving. In a world where we have three times as many chairs than people, it is of the outmost importance to think about the use or point of new products. Many trends have responded to this saturation. Examples are ecological lifestyle, organic food, cradle-to-cradle, etc. What these trends have in common is that they raise awareness of their user.
“How can I, as a designer, justify the products I make? What gives these products the right to exist?" By especially focusing on the users interaction with the product, I want them to be aware of their surroundings. With this as the fundamental focus, I strive to design products that do not solely renew, but that moreover improve. That is my definition of innovation.