Imagine that in the future Netflix will be able to use a heart rate monitor in your smartwatch to know what mood you are in? Or that the NPO Gemist app will use your smartphone to measure that you find a particular series too scary? Do you want a tailor-made service, to suit your mood and state of mind, or would you rather keep your emotions to yourself? And what does it mean for our privacy? Who does your emotional data actually belong to? These questions and more are central in We Know How You Feel during the Dutch Design Week from 21 to 29 October 2017. 
 In this project, VPRO Medialab researches how wearable technology can play a role in making and consuming of media. We Know How you Feel consists of multiple component, of which the exhibition is one.

Central in the exhibition is the interactive audiovisual artwork AURA by Studio Nick Verstand in cooperation with Salvador Breed and Naivi. In a hazed, darkened room, you wear three biosensors: a heart rate monitor, a brainwave monitor and a skin conductivity monitor. This wearable technology measures your emotions which are visualized into organic pulsing coloured light compositions. Together with other
voluntary participants, your emotional experience creates a licht composition and all these together form the artwork AURA. Invisible and intrinsic feelings become perceptible not only for yourself, but also for the audience watching. Do you dare to show your true colours?

Studio Nick Verstand Studio Nick Verstand Website
Stichting Gr1p Stichting Gr1p Website


Design Perron
Fuutlaan 12
5613AB Eindhoven

Map No. 89

Central Area

Accessible for disabled, Toilets, Dogs allowed, WiFi, Kidsproof

Opening hours

Sat 21 Oct 10:00 - 18:00
Sun 22 Oct 10:00 - 18:00
Mon 23 Oct 10:00 - 18:00
Tue 24 Oct 10:00 - 18:00
Wed 25 Oct 10:00 - 18:00
Thu 26 Oct 10:00 - 18:00
Fri 27 Oct 10:00 - 18:00
Sat 28 Oct 10:00 - 18:00
Sun 29 Oct 10:00 - 18:00


Curator: VPRO Medialab
Exhibition design: VPRO Medialab, Studio Nick Verstand, Volle Kracht
Graphic: Volle Kracht
Texts: VPRO Medialab
Photography: Noortje Knulst
Sponsors: Stichting Cultuur Eindhoven, BrabantC, Gemeente Eindhoven

Organized by VPRO Medialab

Our media landscape is changing at lightning speed. Less and less people are watching television and listening to the radio. Use of the internet and visits to digital platforms are on the rise. And it does not stop with just watching and listening: we share, reply, copy and create. These changes in the consumption of media have a huge influence in how it is created. This is why VPRO opened a laboratory in April 2015, to carry out research into the newest ways of making and using media: the VPRO Medialab. For more information and upcoming events visit: