How do you make sure that a passenger is having a smooth, seamless and pleasant journey? How can you gain empathy for the those travelling and understand their experience? This is the practice of service design.

Based upon understanding the needs of your passengers and the business’ goals, the development of a holistic and strategic vision for the optimal journey can be achieved, resulting in customer experience excellence.

At this exhibition you will gain a glimpse into the world of service design and see examples from projects carried out by Essense for Schiphol, NS & ProRail and Deutsche Bahn. You can also actively contribute your ideas for a better passenger experience in our experiment on the stand!

For this location you need a DDW Ticket, a DDW Ticket offers you nine days of unlimited access to all DDW locations and DDW Music (except for the Specials).

More info & Tickets


Klokgebouw 50
5617AB Eindhoven

Map No. 28

Strijp Area

Accessible for disabled, Toilets, Kidsproof

Opening hours

Sat 21 Oct 11:00 - 18:00
Sun 22 Oct 11:00 - 18:00
Mon 23 Oct 11:00 - 18:00
Tue 24 Oct 11:00 - 18:00
Wed 25 Oct 11:00 - 18:00
Thu 26 Oct 11:00 - 18:00
Fri 27 Oct 11:00 - 18:00
Sat 28 Oct 11:00 - 18:00
Sun 29 Oct 11:00 - 18:00


Exhibition design: Essense - Service Design
Graphic: Essense - Service Design
Texts: Essense - Service Design
Photography: Essense - Service Design

Organized by Essense - Service Design

Essense designs relevant digital services using a holistic customer experience approach.

We are a service design agency based in Amsterdam and Eindhoven. We’re specialised in designing digital services in the context of the entire customer experience across physical and digital channels. We want to partner with our clients from customer journey to launch and beyond. We seek user involvement during all stages of product development and believe in working in lean and iterative fashion.

Telephone: +31(0)20 737 1881