Most people are little aware of the quality of their sense of smell. We all have had our eyes and ears tested, but not our nose. Yet scientific research shows a good sense of smell is highly correlated with a good health.
Studio Tijdmakers expect it is a matter of time we will wear technological wearables for our nose, the same way we wear glasses and hearing aids now.
As a first step in this development, you can now test your own sense of smell at our DIAG/NOSE installation in the lobby of The Student Hotel. This installation is an artistic translation of current methods used in the medical world.
This installation consists of 8 periscopes, each with it’s own scent, which you must try to recognise and name. At the end of the test, you will get your personal result.
With DIAG/NOSE Studio Tijdmakers wants to make people more aware about their sense of smell and inspire scientists, professionals & artists to create innovations.
The Student Hotel
Map No. 87
|Sat||21 Oct||11:00 - 18:00|
|Sun||22 Oct||11:00 - 18:00|
|Mon||23 Oct||11:00 - 18:00|
|Tue||24 Oct||11:00 - 18:00|
|Wed||25 Oct||11:00 - 18:00|
|Thu||26 Oct||11:00 - 18:00|
|Fri||27 Oct||11:00 - 18:00|
|Sat||28 Oct||11:00 - 18:00|
|Sun||29 Oct||11:00 - 18:00|
Exhibition design: Tijdmakers: Saskia Hoogendoorn & Lieuwe Martijn Wijnands
Graphic: Monique Wijbrands
Texts: Tijdmakers: Saskia Hoogendoorn & Lieuwe Martijn Wijnands
Organized by Studio Tijdmakers
Studio Tijdmakers is formed by Saskia Hoogendoorn & Lieuwe Martijn Wijnands. Saskia Hoogendoorn (1973) graduated in Social Psychology at the University of Amsterdam, Lieuwe Martijn Wijnands (1970) graduated in Design at the Amsterdam Fashion Institute and Culture, Organization & Management at the VU University Amsterdam.
Studio Tijdmakers creates visual stories and experiences to connect & inspire people. To realize these, Tijdmakers works together with artists, scientists, architects and experts in different areas.
We developed the idea for DIAG/NOSE when working with scent experts on our perfume www.eaudamsterdam.com. We became amazed by the functioning of our sense of smell and how unknown this strength is for most of us! It is the only sense that has a direct connection to our limbic system, and in this way to our emotions. Also it plays a huge part in everything we taste. Yet most people are unaware about the quality of their sense of smell. We test our eyes & ears from childhood, but not our nose.