As part of the World Design Event the Innovation Powerhouse is transformed into the Embassy of Health. In the exhibition ‘Chronic Health: Designing a Healthy Future’ the embassy deals with the interests of design and health, and shows a wide range of examples; from ‘open’ design and Do It Together care applications to high-end medical technology and creative prototypes.

Health is high on everyone’s wish list, and our life expectancy is increasing. Thanks to technological developments, we can be more in charge of managing our own illness and health. But not with technology alone. Healthcare has improved and we are able to stretch out life expectancy: at birth, during life and at the end of life. But this progress comes with “defects”. Despite shortcomings, we can lead a full, independent life. Where healthcare used to be provided by healthcare agencies and analysed in labs, a shift to self-monitoring and diagnosis is taking place. The role of hospitals, care-givers, patients and designers is changing.

The exhibition is open daily from 21 - 29 October from 11 am - 6 pm. Find the Embassy of Health in the Innovation Powerhouse, building TR, Strijp-T.

Design for health

Sometimes the health care solution provided does not fit the need, or there are too many delays. People and patients increasingly take possession of their own needs. Think about operating on yourself using a DIY operation robot, like the one that artist Frank Kolkman designed. How far will we take the independent development and design of new applications in care? This Do It Yourself and Do It Together- trend leads to tension between open source applications in healthcare, patents and existing economic models.

Design with empathy

With the increase in the number of chronic diseases, the question is how can we deal with these diseases as individuals. In addition, the Embassy of Health embraces Chronic Health from the relatively ‘young’ definition of care, namely: ‘Care as the ability to adjust and direct yourself in light of social, physical and emotional challenges of life’ (Huber, 2011). Chronic Health shows how we adapt to illness and limitations, manage them ourselves and go on to lead the life we want.

Thanks to technological developments, we can be more in charge of managing our own illness and health. But not with technology alone. Technology can play a vital role here, but in the absence of empathy, technological progress doesn’t carry much weight. Empathy, the ability to see an experience through the eyes of another, is an indispensable feature for the design and development of meaningful healthcare solutions. Therefore, a solution for better healthcare does not necessarily have to include technology; other examples can also lead to breakthroughs in care.

Chronic Health

The Chronic Health exhibition informs a broad audience about the role of care design. We do this by showing (futuristic) high-quality, specialist technology in addition to applications made by patients, doctors and nurses themselves (Do It Yourself). Chronic health addresses the following topics:

The power of ‘open’

Inspiring concepts and examples of ‘open’ care design. How do these relate to commercial initiatives? Are we able to operate on ourselves with a surgery robot arm? Do we even want that?

Take control

Are you looking for an application that can support you? Can’t find the application? Or is the application not entirely tailored to your needs? Take control of your own care and develop your own application; as a citizen, patient, medical specialist, nurse or caretaker. But what dilemmas can you encounter when you take control of your own care?


Various (highly specialised technology) healthcare solutions show the added value of design (thinking) in healthcare. Crossover collaborations, in which designers, care professionals and patients participate, bring together different expertise with a result that is more than the sum of its parts. The roles of patient and doctor blur; it raises the question of how they relate to each other.

Utopian future

The utopian future gives the visitors a peek into how health could look in 2050. Will we live according to the ‘Blue Zones’ lessons, and strive to become one hundred years old or more? What does the end of life look like?

Van Berlo Website
Waag Society Website
Philips Website
U CREATE Website
Máxima Medisch Centrum Website

For this location you need a DDW Ticket, a DDW Ticket offers you nine days of unlimited access to all DDW locations and DDW Music (except for the Specials).

More info & Tickets


Innovation Powerhouse
Zwaanstraat 31A
5651CA Eindhoven

Map No. 10

Strijp Area

Accessible for disabled, Toilets

Opening hours

Sat 21 Oct 11:00 - 18:00
Sun 22 Oct 11:00 - 18:00
Mon 23 Oct 11:00 - 18:00
Tue 24 Oct 11:00 - 18:00
Wed 25 Oct 11:00 - 18:00
Thu 26 Oct 11:00 - 16:00
Fri 27 Oct 11:00 - 18:00
Sat 28 Oct 11:00 - 18:00
Sun 29 Oct 11:00 - 18:00


Organized by World Design Event

WDE is a new international design platform organized by the Dutch Design Foundation, affiliated to Dutch Design Week, and made possible by our partners and Eindhoven Design City.

Telephone: +31 (0)40 296 11 50