With the design talk show Future Series Dutch Design Foundation, the organisation behind Dutch Design Week, presents inspiring projects and promising design perspectives throughout the year. For this ninth edition a special programme is created together with partners Pakhuis de Zwijger en De Volkskrant. This edition, with Start-ups in Design as its theme, will zoom in on how design can make a difference when starting a business. How does one go from creative concept to business model? How can design add value to a company? And can design-thinking help organise a start-up?

Key note speaker is Floris Schoonderbeek (known for his design label Weltevree and the Dutchtub), together with Studio Since 1416 also designer of the lolo: the charging system for electric cars. During his key note speech on December 1, Floris Schoonderbeek will explain how designers can add value to a start-up by means of product developing and design thinking. Moreover, he invites three inspirational speakers that fit within the theme: StoneCycling, who have successfully entered the architecture and construction business with their ‘WasteBasedBricks’ start-up, Marjan van Aubel, who integrates solar technology in daily objects and won an innovation prize with her company Caventou, and founder of several start-ups (amongst which NewMotion) Alef Arendsen, who will share his vision as investor and entrepreneur on the role designers can have for start-ups.  

More info and sign up
Future Series #9 is a Dutch-spoken event. Entrance is free, but please register your seat via this link. Confirm your visit as soon as possible, as seats are limited. More info on the event and the speakers.

Location: Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam
Date: Friday 1 December, start 20.00 hrs